Even if it ended up going nowhere, sometimes an idea is just too good not to share. This is 2018 RFP creative designed to attract graduating high school students to the Iowa State University business. All of the insight told us that Generation Z strives to make a difference in the world and looked for schools that allowed them to achieve that dream. This led to creative that drew from raw protest visual influences and featured real stories of ISU grads who have gone on to make a real social change in the world.
This new-student lead generator asked for an email address as the only payment for an ISU t-shirt.